With a reputation for successful partnerships that have delivered results across leadership, business development and marketing teams, Laconic Insights was set up to enable skilled professionals to share their experience, applying their core skills to help drive your business forward. We understand that your business is unique.
Perhaps you need someone to review what you have to offer, how to promote it and where
Maybe you need someone with knowledge to help improve your sales pipeline, or to help take a product or service to market
You have a great idea, but no bandwidth to develop or implement it
You are transforming, whether it’s how or where you do things, and you want impartial support to help get you there
Whilst understanding the value that experienced senior expertise could bring to your business, you just can't afford a full time position
With a strong focus on building long-term relationships with clients, Laconic Insights is constantly adaptable to the ongoing development, changes and challenges you face. Whether you're looking for short term help on a project, or longer term support, we can help.
COMMON ISSUES AND CHALLENGES
Every day you will be concerned with improving performance and profit levels in today's competitive market of ever more demanding clients.
You’ve spent time and money building a knowledge base but have the feeling you’re not making the best use of it
In a competitive market you struggle to answer ‘why you?’ or ‘so what?’ when someone asks why you should be the person your client chooses
Bidding for new business can be expensive
You have succeeded in bringing new products and services to market – maintaining their ‘edge’ in the future may prove more of a challenge
There is a wide world out there, but your portfolio was developed for a UK audience
Withdrawing an old service can be scary, particularly if you hope your biggest prospect might be waiting round the next corner
WHY WORK WITH LACONIC INSIGHTS?
We have experience across multiple sectors in international markets. We can offer you a tried and tested proprietary methodology to help evaluate your product, positioning, opportunity and best value. What this means in real terms is:
A deep understanding of how to prise out the values and attributes that make you different
Many years’ expertise in reviewing, editing and evaluating complex bids to hone your language and make your core solution the star
‘Quick win’ techniques to engage your whole business in growing revenues and opportunity
The ability to prioritise the client conversations that will best benefit you both
An understanding of what clients want to hear rather than what you want to say, but ensuring any communication still mirrors fully who you are and what you are about
A framework to engage the whole of your business in following up the leads you generate, to ensure the best possible campaign benefit
HOW DO WE MAKE IT WORK?
Through an initial meeting we find out the scope, challenge, opportunity and key objectives. You will find our approach straight forward and accountable. We use many different ways to deliver the goods:
Proven tools and techniques to evaluate what you have and what you need to do
Making sure your internal communication and campaigns are in place to encourage employee participation
Regular review and support to manage existing positioning and prioritise future opportunities through workshops and meetings
Close working with your management team to reshape and prioritise your portfolio
Campaigns that are shaped to your business and marketing style
Post-project evaluation and ROI measurement
THE DIFFERENCE
So what will you gain from bringing an outsider into the innermost workings of your business?
We know and understand business processes first hand
You will benefit from ‘on tap’ senior management expertise without the headcount and costs it would normally entail
Our insights can provide impartial feedback on your portfolio, market opportunity and potential customer perception of you
We understand how to engage professionally with your teams and your clients
You will have a clearer view of how you fit into your market and a long term strategy to deliver to it
You will see real value in what is delivered - or you won’t come back!