A MULTI-NATIONAL, MULTI-MODAL TRANSPORT PROVIDER WITH TRANSFORMATION ON ITS MIND

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CASE STUDY: KEOLIS

Their business issue:

  • The need to transform the business to meet the changing nature of the market

  • The requirement to align disparate teams behind a single mission and associated objectives, targeted to spearhead the organisation’s business transformation and improve standardisation, automation and performance excellence in its operations across the world

  • The need to communicate the new organisation and strategy with engaged customers, stakeholders and employees

What we did:

  • Engaged a multi-disciplinary, multi- experienced international team to shape and articulate a multi-strand, converged strategy

  • Facilitated a workshop to share knowledge and experience

  • Shaped an action-oriented strategy for a cohesive approach that respects the discrete and complementary priorities of the previously disparate entities

What has been the benefit?

  • A ‘blueprint’ that will help drive the business forward consistently

  • A concise e-brochure and animation that will support customer communications in respect of the reorganisation, also internal stakeholder engagement in the unit’s structure and objectives

  • Consistent tools that will further support cascade communications and engagement with employee teams

  • A foundation from which to bring the strategy to life so that tangible results are seen to be delivered as early as possible

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IN-SOURCED DIVISION OF A MULTI-NATIONAL TELCO STRUGGLING TO ATTRACT NEW JOINERS AND INTERNAL CLIENTS

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CASE STUDY: VODAFONE

Their business issue:

  • The need to recruit high-end skills outside of their core industry sector to support new international centres

  • A lack of clarity around the unit's identity, internally and in the market

What we did:

  • Conducted a research exercise amongst employees, management, external clients and partners to understand the scope of the challenge

  • Produced a summary report and change recommendations

  • Programme managed the ensuing work streams within the client organisation

What has been the benefit?

  • An external, ‘non-political’ but professional evaluation of the issues

  • An action-oriented, phased, managed and measurable approach to drive change

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A MULTI-NATIONAL SOFTWARE AND SERVICES PROVIDER WANTING TO GROW A KEY ACCOUNT

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CASE STUDY: SOPRA

Their business issue:

  • The need to build customer revenues in new international markets

  • A desire to improve visibility of their customer’s priorities

What we did:

  • Researched the customer organisation

  • Facilitated a workshop to share pan-European knowledge and experience

  • Shaped an action-oriented strategy for a cohesive approach to developing future business around a single set of priorities

What has been the benefit?

  • A framework from which to shape their portfolio in to a proposition that meets the customer’s strategic priorities

  • Clear ownership and accountability within the client organisation

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A LEADING WORLDWIDE SPORTS CONTENT BROADCASTER CHALLENGED TO MAINTAIN GROWTH TRAJECTORY WHILST ENGAGING NEW RECRUITS

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CASE STUDY: PERFORM GROUP

Their business issue:

  • Innovative business leaders had founded a highly successful business based on the evolving strategy they held in their heads

  • A period of rapid growth had diluted employee engagement with the core mission

  • The wider management team had a need to cascade messaging they couldn’t standardly articulate

What we did:

  • Facilitated a two-day knowledge sharing and workshop activity to articulate the business strategy in a style the team was comfortable with

  • Stimulated interactive team working to build an action-oriented plan that will evolve the strategy articulation for each business unit

  • Utilised a proven toolkit to prioritise the most effective strategies to support engagement in future growth

What has been the benefit?

  • A common understanding of the key messages that will improve employee understanding and engagement

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AN ESTABLISHED PROPERTY MANAGEMENT COMPANY TARGETING 'THE NEXT PHASE' IN THEIR BUSINESS DEVELOPMENT

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CASE STUDY: ALPHA BROWETT TAYLOR

Their business issue:

  • Lack of bandwidth to develop new business

  • A ‘way we’ve always done it’ approach to getting things done

  • A ‘we’ll fix it when we have time’ strategy to improve efficiency

What we did:

  • Facilitated a workshop to identify what worked and what didn’t

  • Stimulated interactive team working to build an action-oriented strategy

  • Utilised a proven toolkit to prioritise the most effective strategies to support growth

What has been the benefit?

  • New clients and revenues secured

  • Clarity and a re-focus around activities that are most profitable

  • Ongoing engagement to shape ‘win strategies’ for new business opportunities

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AN LONG-ESTABLISHED COMPANY STRUGGLING FOR CLARITY IN ITS GO-TO-MARKET MESSAGING

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CASE STUDY: ORION BUILDING ENGINEERING SERVICES

Their business issue:

  • The need to overhaul it’s confusing website

  • A lack of clarity about what it wanted to pitch to whom

  • A legacy ‘and another thing’ approach to messaging

What we did:

  • Conducted a discovery workshop to help the team to articulate its preferred markets and key services

  • Challenged their perceptions of what would best appeal to their customers

  • Proposed a strategy that reflected their preferences

What has been the benefit?

  • A top level ‘blueprint’ that their contracted web designers used as the start point for a new web design

  • Agreement on the key messages and offerings they would promote

  • Clear prioritisation of the case studies and client testimonials that were required to support their agreed strategy