CASE STUDY: ORION BUILDING ENGINEERING SERVICES
Their business issue:
The need to overhaul it’s confusing website
A lack of clarity about what it wanted to pitch to whom
A legacy ‘and another thing’ approach to messaging
What we did:
Conducted a discovery workshop to help the team to articulate its preferred markets and key services
Challenged their perceptions of what would best appeal to their customers
Proposed a strategy that reflected their preferences
What has been the benefit?
A top level ‘blueprint’ that their contracted web designers used as the start point for a new web design
Agreement on the key messages and offerings they would promote
Clear prioritisation of the case studies and client testimonials that were required to support their agreed strategy